In order to do research I will need to collect data from the target audience. This will ensure that whatever plans I come up with, to propose in my campaign, will be effective.
My target audience at this current moment are commuters. According to Shepherd University Statistics from 2014-2015, Shepherd University is primarily a commuter school with 71% of students as commuters and 29% residents.
Commuters are not here on weekends which is the time that only the dining hall is open. Rams Den is also the center of East campus which makes it an easy place to stop for food, whereas the dining hall is a farther walk. So some ways to get either students to dining hall or bring the dining hall to them ....
some options are such:
- food trucks
- booths
- moving more events to the dining hall
The interviews I will do will be like focus groups and will be able to allow me to get an understanding of what may impact students decisions.
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