Sunday, October 16, 2016

Competitors

More information collected on other schools that have nutrition information in their dining halls, talked with SGA about working with them, they are working on achieving this at the other locations to eat on campus but have yet to tackle d-hall.

https://jmu.campusdish.com/Commerce/Catalog/Menus.aspx?LocationId=3222

These are the two college campuses that I have decided to focus on in terms of my competitors. They are Shenandoah University and James Madison University. One is a smaller school while the other is large. But they both have implemented having nutritional information available to their student via their schools website. 

Sunday, October 9, 2016

Project Design and Research

Upon much thought I have decided how I will take on this project. If I want to implement access to nutrition information I need to go to the source of the problem, the staff and the managers of dining services as well as the dean of students. In order to make change or present an idea of change I need to have plenty of evidence to back it up. Therefore I am going to create a campaign. I plan on compiling research, then surveying students that often eat at the dining hall. After that I am going to look into what other colleges do and try and present some options for our school and survey students on some of the ideas. Once all of this information is collected it will then be taken to the proper sources and hopefully implemented. As of right now I am still working on the research process, developing a timeline and coming up with appropriate questions for a survey that will be presented to those eating at the dining hall. 

I will be following an outline used in Matts campains class, as it is clear and will bring me the results I need to meet my ultimate goal. 

Background Parts of Campaign Plan are:
1.       Client Analysis
2.       Publics Analysis
3.       Competitor Analysis or Analysis of Similar Organizations
4.       Situation Analysis
5.       References
6.       Appendix A