Audience

In order to do research I will need to collect data from the target audience. This will ensure that whatever plans I come up with, to propose in my campaign, will be effective.

My target audience at this current moment are commuters. According to Shepherd University Statistics from 2014-2015, Shepherd University is primarily a commuter school with 71% of students as commuters and 29% residents.

Commuters are not here on weekends which is the time that only the dining hall is open. Rams Den is also the center of East campus which makes it an easy place to stop for food, whereas the dining hall is a farther walk. So some ways to get either students to dining hall or bring the dining hall to them ....

some options are such:
- food trucks
- booths
- moving more events to the dining hall

The interviews I will do will be like focus groups and will be able to allow me to get an understanding of what may impact students decisions.

updates as of Wednesday March 1st

This project has certainly had its ups and downs. The original direction in which I wanted to take it had to be scratched due to lack of funds. I was then offered to write a grant proposal in the hopes to receive the WISH grant. Unfortunately the timing was not right  and I didn't have enough support in my favor, as well as, the money would not have been granted till next year, when I will no longer be in the area.

So what am I doing now?

Upon meeting with dining services I learned that they are low on funds and that they needed to increase their revenue by increasing student consumption of the food at the dining hall.

I will be taking my campaign in the direction of increasing student attendance at the dining hall.